10. Privacy Statement
10.1 User Information We Collect
10.1.1 You can decide what User Information you provide to us with the exception that for the certain functions on the Site, including the request for grading and inscribing services we will require you to submit User Information that allows us to provide this service to you. Where possible, we will enable you to select how we will use this information. By providing any User Information to us, you fully understand and clearly consent to the transfer of such User Information to, and the collection and processing of such information in, other countries or territories. Any such transfer and processing by us will be in accordance with this Privacy Statement.
10.1.2 We may also collect aggregated or non-User Information to track data such as the total number of visits to this Site or the number of visitors to each web page. This information shall remain in aggregated form and may be used to understand how visitors use this Site.
10.2 How We Apply User Information
10.2.1 We may use your User Information in order to communicate with you about our products and services and Forevermark news;
10.2.2 We may use information for internal marketing analysis, for example, to measure the amount of traffic to our websites. We may also share User Information with others, such as advertisers, in aggregate anonymous form, which means that the information will not contain any identifiable information about you. We will only share identifiable information with third parties for marketing analysis with your consent.
10.2.3 We may collect, use and/or disclose your User Information if permitted by law or required to do so by law or where we believe such action is necessary in order to detect, protect or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud and other illegal or harmful activity, to comply with our audit and security requirements, and to audit compliance with or corporate policies, procedures, legal and contractual obligations.
10.3 Cookies
In common with many websites, we use "cookies" to help us gather and store information about visitors to our Site. A cookie is a small data file that our server sends to your browser when you visit the Site. The use of cookies helps us to assist your use of certain aspects of the Site. You can delete cookies at any time or you can set your browser to reject or disable cookies. You can obtain information about how to manage cookies at www.allaboutcookies.org.
10.4 Security
10.4.1 We take security seriously and we take precautions to keep your User Information secure. We have put in place appropriate physical, electronic and managerial procedures to safeguard the information we collect. We have no control over the privacy of any e-mail communications while in transit to us.
10.4.2 In the unlikely event that we believe that the security of your User Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we will endeavour to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail.