Less than one percent of the world’s diamonds are worthy of becoming Forevermark

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A Diamond Is Forever

Behind the scenes

The new Forevermark campaign plays on the parallel between mankind and diamonds, bringing the diamond journey to life through a spectacular story of human endeavour and pursuit for the best. Step behind the scenes.


Finding #TheOne can be an epic endeavor. Tell us how you found #TheOne.

Just 1/5000th the width of a human hair, the inscription can only be seen through a Forevermark viewer, at an Authorised Forevermark Jeweller. The unique identification number is also recorded on the personalised Forevermark Identification card that accompanies each diamond.

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Register Your Diamond

All Forevermark Diamonds can be registered on to store your unique identification number and diamond details, providing reassurance that your diamond is uniquely yours.

A Diamond’s Inscription Is Our Promise

Less than 1% of the world’s diamonds are worthy of the Forevermark inscription. Using proprietary technology, each unique inscription represents our promise – that each diamond is beautiful, rare and responsibly sourced.

The Pursuit Of Absolute Beauty

Through our experience, expertise and rigorous selection process, Forevermark goes beyond the standard 4Cs to select only the most beautiful diamonds. Less than 1% of the world’s diamonds become Forevermark – a diamond to treasure forever.

Masters in the art of selection, experts at the Forevermark Diamond Institute scrupulously verify that each diamond meets Forevermark’s exacting quality criteria.

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Your Grading Report

A Forevermark Grading Report, produced by expert gemologists, can be requested with your inscribed diamond. The report features the unique identification number inscribed on the diamond, a bespoke security hologram, and an accurate blueprint of the Cut, Colour, Clarity and Carat of each diamond.

True Beauty

By combining a legacy of craftsmanship and technological innovation, the diamond is brought to life. Here, the diamond’s true beauty is unleashed. Forevermark demands that each diamond is cut and polished to the highest standard, sculpting a masterpiece every time.

Forevermark demands only the very highest in cut criteria. Master craftsmen must devote consummate artistry and precise expertise to producing a diamond of Forevermark calibre.

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And Selected

In its rough form, the diamond is carefully selected by experienced diamond sorters, amongst a sea of colour and an expanse of shapes and sizes. Here the diamond is separated from lesser gems, where it continues on its journey to become Forevermark.


Drawing on vast experience, diamond sorters masterfully assess the distinct characteristics of each rough diamond to ascertain those of potential Forevermark quality.


The Journey Begins

An ancient mineral, the rough diamond is liberated in carefully selected mines around the world. Each mine is required to uphold high business, social and environmental standards. The same criteria is to be met throughout the journey of the diamond itself to ensure that each Forevermark diamond that is worn, has benefitted the community where it originated.

Each Forevermark diamond is not only beautiful and rare, but also responsibly sourced. Our responsible sourcing standards apply throughout the entire journey of a Forevermark diamond, ensuring that it can be given or worn with pride.

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Our Values

Our commitment to responsible sourcing is built upon integrity, opportunity for women and environmental stewardship. These are the values that underpin the inscription on every Forevermark diamond.

Strong And Pure,
As Old As The Earth

A diamond is precious – a natural miracle over 3 billion years in the making. It is slowly forged into character by the shifts deep beneath the Earth, waiting to be discovered and brought to light.

Diamonds are nearly as old as the earth itself. They were formed billions of years ago from carbon, which crystalized under enormous pressure and high temperature below the earth’s surface.

104 carat Forevermark diamond

The largest diamond to meet Forevermark’s exacting standards of beauty, rarity and responsible sourcing took three years to cut and polish. The diamond was given a bespoke inscription number, 20090950755, chosen to signify the recovery date (200909) and the carat weight (507.55) of the rough diamond.

Kimberlite Definition

A heavy, dark coloured, igneous rock that is known to sometimes contain rough diamonds. Kimberlite is found in vertical structures, termed 'pipes'. It gets its name from the town of Kimberley, South Africa, where diamonds are still mined today.

Join the journey

Follow us on facebook, twitter and instagram and tell us who or what you would travel to the ends of the earth for, using the hashtag #TheOne. Share your story and your post could feature on*.

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