Forevermark Launches New “A Diamond Is Forever” Campaign and Endlea Collection

To celebrate the return of the legendary slogan “A Diamond Is Forever”, Forevermark launched a new campaign with the introduction of the new Endlea jewellery collection in December.

To mark this exciting return of the legendary slogan, Forevermark has invited famed Hong Kong singer Pak-ho Chau to lend his voice to the advertising campaign, giving his interpretation to the voiceover, adding a touch of romantic appeal.

Forevermark Celebrates International Women's Day

Read more about Sophia and Alice, two inspirational women who have driven their careers forward with support from Forevermark and the De Beers Group of Companies. 

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104 -Carat Forevermark Diamond Unveiled

The largest Forevermark diamond in the world has been unveiled by long-standing Forevermark Diamantaire and Authorised Forevermark Jeweller, Chow Tai Fook at a press eventin Hong Kong yesterday . The spectacular 104-carat diamond was expertly cut and polished by master craftsmen at Chow Tai Fook, with the meticulous process taking three years to complete. It is a ‘D’ colour, internally flawless (DIF), round brilliant cut diamond with the highest possible cut grade of 3-Excellent

The diamond was graded and inscribed with the Forevermark icon and identification number by some of the world’s most accomplished diamond graders and gemmologists at the Forevermark Diamond Institute in Antwerp. They assessed the diamond no less than five times to ensure Forevermark’s strict beauty and symmetry requirements had been achieved. The diamond was given a bespoke inscription number 20090950755, chosen to signify the recovery date (200909) and the carat weight (507.55) of the rough diamond discovered in Southern Africa. 

Stephen Lussier, Forevermark CEO remarked, “This is a truly extraordinary Forevermark diamond and showcases just how magnificent these treasures of nature can be. Forevermark diamonds like this are the epitome of our promise and commitment to beautiful, responsibly sourced diamonds of the highest quality.”


The 104-carat Forevermark diamond has been set in a stunning masterpiece ‘A Heritage in Bloom’  created by world renowned jewellery artist Wallace Chan. ‘A Heritage of Bloom’  embodies Chow Tai Fook’s commitment to Chinese culture, patronage of arts and status as a diamond expert. It can be worn in 27 different ways, a significance rooted in the Chinese concept of eternity.

Stephen Lussier adds, “We congratulate our esteemed partner, Chow Tai Fook on the creation of such a one-of-a-kind, magnificient diamond art piece and are delighted that this beautiful 104-carat DIF Forevermark diamond is now part of their prestigious collection.”



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Forevermark Honored With A Good Award From The Diamond Empowerment Fund

On January 9, Forevermark received a Good Award from the Diamond Empowerment Fund (D.E.F.), an international non-profit organization dedicated to supporting children’s education initiatives in Africa.

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