Forevermark Launches New “A Diamond Is Forever” Campaign and Endlea Collection

To celebrate the return of the legendary slogan “A Diamond Is Forever”, Forevermark launched a new campaign with the introduction of the new Endlea jewellery collection in December.

To mark this exciting return of the legendary slogan, Forevermark has invited famed Hong Kong singer Pak-ho Chau to lend his voice to the advertising campaign, giving his interpretation to the voiceover, adding a touch of romantic appeal.

The new Forevermark film for “A Diamond Is Forever” is centred on the search of the one in a long, arduous journey. With less than 1% of the world’s diamond eligible to become a Forevermark diamond, this process rings true for Chau on a personal level. Chau revealed, “From my beginnings as a novice, to learning the craft, putting out albums and then having my own stadium-scale solo concerts, the journey reminded me of the making of a Forevermark diamond,” He continued, “The first time I stepped onto the stage of Hong Kong Coliseum was a definitely my forever moment. The shape of Coliseum stage is like a glistening diamondI hope my voiceover is able to give the audience a strong impact and impression, and that they will associate me in time to come on the “A Diamond Is Forever” slogan.”

The Forevermark ‘A Diamond is Forever’ film will be launched in Greater China and the Asia-Pacific regions in December 2016. Watch out for Pak-ho on his participation of a series of Forevermark activities in 2017; for more details, please visit Forevermark Facebook and the website: .

Launching this December in tandem with “A Diamond Is Forever” campaign is the new Forevermark collection Endlea in APAC region.  With Endlea, the symbol of nobility and luxury dated back to the Middle Ages: a ribbon was used as a personal adornment by the elite of the era to embody gifting, celebration and fortune. In Chinese culture, long, flowing ribbons are used in folk dances, their curves floating through the air intimating longevity, blissfulness and the cycle of life. Reinterpreting this age-old ribbon ornamentation into a modern icon, the ‘Forever’ motif evokes a timeless sense of continuation, fulfilment and eternity.

Discover the Forevermark Endlea Collection



In addition to partnering with Forevermark to launch the “A Diamond Is Forever” campaign, Pakho Chau also styled a selection of Forevermark diamond jewellery. In an ode to timeless elegance, he dresses in a plaid suit with sparkling Forevermark Setting earrings and a diamond ring.

Dressed to impress, the dashing Pakho pairs a blue and yellow striped coat with refined Forevermark diamond jewellery.

As a young-at-heart newlywed, he shows his fun loving character wearing a Chow Tai Fook Forevermark ring.

Forever Moments with Pakho Chau

Forevermark was proud to be the co-sponsor of celebrated Hong Kong singer-songwriter Pakho Chau’s 10th Anniversary Concert.