Every step you take now, is a step towards your Forever
Forever is a moment, a promise, a universal truth. We are believers in Forever. Through the twists and turns, everyone goes on a different journey towards true love. Read inspirational stories from around the world, and take a moment to share your own journey with us.Explore Now, Forever
The journey is just beginning
We are creating a community that celebrates real love stories and the belief in Forever. We’d love to hear about your own journey to Forever. Get involved by sharing your story with us on Instagram, Facebook or Twitter using #NowForever.
Find out what Forever means to inspirational artists, designers, performers and creatives from all around the world whom we have had the pleasure in collaborating with.
"Forever love is not about something extraordinary or remarkable. It lies in the minute details of everyday life. I feel sweet with just a simple eye contact or a smile."
"When I think of Forever, I think of responsibility and I think of integrity because these are the only two values with which you can create something that is going to be timeless."
"The first time I stepped onto the stage of Hong Kong Coliseum, it was a defining forever moment. To have my own solo concert there was inspirational. It taught me if you keep the dream alive, it could well become a reality."
"What does Forever mean to me? Indelible. Memories of happiness and joy deserve to last forever. It can be a moment, or a lifetime of happiness."
"Forever for me means the endless discovery of love, beauty, fashion, style and art. I wish I could draw forever."
"Forever to me means something bigger than the individual. Forever is what we are determined to save, what we are determined to value. It’s a spirit of thinking into the future."
"The oldest known terrestrial diamonds are thought to be about 3.3 billion years old. Our own species Homo sapiens have only been around for 200,000 years – that’s a vanishingly small percentage of the lifetime of the diamond – so in comparison to humans, diamonds really are forever."
"Forever means to me something that lasts beyond our lifetime, something that will be here for years or centuries to come, even long after you’re gone… A moment or a gift, that can be passed on for generations"
From the world’s biggest stages to intimate exhibitions and exclusives, see what is in from season to season.
Forevermark diamonds take the stage at the 89th Academy Awards
This year the spotlight shone on Halle Berry, Janelle Monáe and Octavia Spencer who dazzled all in stunning Forevermark diamond jewellery.