A Diamond Is Forever

Follow a natural diamond’s journey through billions of years in the making, and discover fascinating history, legends and love stories all sparked by one of Mother Nature’s greatest gifts.

Diamond as a symbol of Love

A Diamond Is Forever

A gift of a diamond is not just one of exceptional beauty, it’s also steeped with powerful meaning – meaning that has been shaped and evolved over hundreds of years, and been embraced by different cultures.

10 Diamond Facts

A Diamond Is Forever

Nearly as old as the earth itself, discover incredible, little-known diamond facts.

Frances Gerety

A Diamond Is Forever

The four-word sentiment that started out in 1947 as just a moment of inspiration is as iconic today as it was then.

Famous diamonds

A Diamond Is Forever

From the biggest diamond ever discovered, to the oldest diamond known to man, such a precious gem is bound to have fascinating tales to be told.

The power of ‘A Diamond Is Forever’

A Diamond Is Forever

Recently celebrating its 70th anniversary, the iconic ‘A Diamond Is Forever’ line was a moment of inspiration.

The British royal coronation and crown jewels

A Diamond Is Forever

The British coronation is a ceremony full of history and ritual, with pledges and promises from the sovereign to their people that are made to last a lifetime.

Classic Diamond Jewellery

Discover the story behind classic diamond jewellery pieces and how to style them. From the tennis bracelet to the diamond solitaire ring, these timeless jewellery icons never go out of fashion.

Classic Solitaire Ring

Classic Diamond Jewellery

The much-loved solitaire ring is timeless - a classic piece of diamond jewelry.

Classic Diamond Jewellery - Stud Earrings

Classic Diamond Jewellery

The classic diamond stud earrings are timeless and essential in every jewellery collection.

Classic Diamond Jewellery: Hoop Earrings

Classic Diamond Jewellery

Timeless and versatile, the iconic hoop earring never goes out of style.

Classic Diamond Jewellery: The Three Stone ring

Classic Diamond Jewellery

After the royal engagement of Meghan Markle and Prince Harry, Meghan Markle’s engagement ring has been a source of inspiration to couples.

Force of Nature

Discover the story behind Force of Nature, a Red Carpet masterpiece created by aspiring jewellery designer Louise Kriek.

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Beyond the 4Cs

Throughout history, diamonds have dazzled and amazed. At De Beers Forevermark, we individually select diamonds against additional rigid criteria to ensure that only the most beautiful diamonds can become De Beers Forevermark.

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Now, Forever

We are believers in Forever. Through the twists and turns, the ups and downs, everyone goes on a different journey towards true love. Every step you take now, is a step towards your Forever.

Find more forever inspiration