Angie Crabtree

Defining Forever

To me, Forever means genuine timelessness, something that only exists in nature.

To celebrate the launch of the Forevermark Black Label Collection, De Beers Forevermark collaborated with San Francisco based artist Angie Crabtree to paint the most exclusive collection of diamond cuts ever conceived. 

Recreating the perfect symmetry and hypnotic brilliance of the diamonds, Crabtree magnified the beauty of the Forevermark Black Label Collection by painting the diamond facets enlarged over 1,000 times on four custom wrapped canvases in each shape.

Like a diamond, Crabtree’s beautifully realistic artwork radiates a sense of permanence in a changeable world. Painting since the age of four years old, the artist’s fascination with diamonds and their symbolism in nature arose from an interest in the fashion industry and luxury.

“The very first diamond I ever painted was inspired by De Beers Forevermark’s classic slogan ‘A Diamond Is Forever’, so our collaboration feels perfect. I’ve really enjoyed creating these pieces because the Forevermark Black Label Diamonds have the most unique facet designs I have ever painted.” 

Fascinated by their geometry and the incredible journey that a De Beers Forevermark diamond endures, Crabtree recreated the supreme symmetry to emphasise the diamond’s beauty within her paintings.

Crabtree’s work helps to paint diamonds in all their glory. Drawing attention to their natural beauty, but also by her donations to charities such as the Greener Diamond Foundation.

Crabtree’s work has a global reach, with collectors and commissions from China, Denmark, Thailand, England, India, Japan, and Australia. She graduated from the San Francisco Art Institute, and attended the School of the Art Institute of Chicago and the Gerrit Rietveld Academie in Amsterdam.

Now, Forever

We are believers in Forever. Through the twists and turns, the ups and downs, everyone goes on a different journey towards true love. Every step you take now, is a step towards your Forever.