The Diamond Experts

Forevermark selects less than one percent of the world's diamonds so that what you select is nothing less than brilliant. Our rigorous selection process, commitment to responsible sourcing and expertise ensure that only the most carefully selected diamonds can carry the Forevermark inscription.

Beyond the Standard 4Cs

In pursuit of absolute beauty, Forevermark’s rigorous selection criteria go beyond the industry standard. All Forevermark inscribed diamonds are natural and untreated, and are selected for their outstanding qualities. Forevermark goes beyond the 4Cs to select diamonds that are among the most beautiful in the world, and each Forevermark diamond is individually examined before it is cut and polished to ensure each diamond’s own inherent beauty is unleashed.

The Forevermark Inscription

The inscription at the heart of every Forevermark diamond is the assurance of Forevermark’s promise that each diamond is beautiful, rare and responsibly sourced. Each Forevermark diamond is inscribed with the Forevermark icon and a unique identification number, identifying it always to be uniquely yours.

Accompanying each purchase is an Identification Card that displays your unique diamond details.  A Grading Report will also be included with some diamond purchases.

Beautiful, Rare and Responsibly Sourced

Forevermark is the diamond brand from the De Beers Group and benefits from more than 130 years of diamond expertise. Forevermark diamonds are amongst the world’s most carefully selected diamonds, and each one undergoes a journey of rigorous selection. Throughout a Forevermark diamond’s journey, particular care has been taken to ensure responsible business practices, support for the advancement of women and protection of the natural world, the ultimate source of Forevermark diamonds. Forevermark diamonds are sold exclusively through select Authorised Forevermark Jewellers.

Read interview with Sachin Jain, President of Forevermark India

Discover Designs

The Forevermark Design and Innovation Centre in Milan is a centre of design excellence and develops Forevermark jewellery collections that enhance Forevermark diamonds’ true beauty and brilliance. Discover Forevermark’s Collections of rings, necklaces, pendants, bracelets and earrings.

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