In pursuit of absolute beauty, De Beers Forevermark's rigorous selection criteria go beyond the industry standard. All De Beers Forevermark inscribed diamonds are natural and untreated, and are selected for their outstanding qualities. De Beers Forevermark goes beyond the 4Cs to select diamonds that are among the most beautiful in the world, and each De Beers Forevermark diamond is individually examined before it is cut and polished to ensure each diamond’s own inherent beauty is unleashed.

De Beers Forevermark is the diamond brand from the De Beers Group and benefits from more than 130 years of diamond expertise. De Beers Forevermark diamonds are amongst the world’s most carefully selected diamonds, and each one undergoes a journey of rigorous selection. Throughout a De Beers Forevermark diamond’s journey, particular care has been taken to ensure responsible business practices, support for the advancement of women and protection of the natural world, the ultimate source of De Beers Forevermark diamonds. De Beers Forevermark diamonds are sold exclusively through select Authorised De Beers Forevermark Jewellers.

Read interview with Sachin Jain, President of De Beers Forevermark India