The Diamond Experts

De Beers Forevermark selects less than one percent of the world's diamonds so that what you select is nothing less than brilliant. Our rigorous selection process, commitment to responsible sourcing and expertise ensure that only the most carefully selected diamonds can carry the De Beers Forevermark inscription.


Beyond the Standard 4Cs

In pursuit of absolute beauty, De Beers Forevermark's rigorous selection criteria go beyond the industry standard. All De Beers Forevermark inscribed diamonds are natural and untreated, and are selected for their outstanding qualities. De Beers Forevermark goes beyond the 4Cs to select diamonds that are among the most beautiful in the world, and each De Beers Forevermark diamond is individually examined before it is cut and polished to ensure each diamond’s own inherent beauty is unleashed.

The De Beers Forevermark Inscription

The inscription at the heart of every De Beers Forevermark diamond is the assurance of De Beers Forevermark's promise that each diamond is beautiful, rare and responsibly sourced. Each De Beers Forevermark diamond is inscribed with the De Beers Forevermark icon and a unique identification number, identifying it always to be uniquely yours.

Accompanying each purchase is an Identification Card that displays your unique diamond details.  A Grading Report will also be included with some diamond purchases.

Beautiful, Rare and Responsibly Sourced

De Beers Forevermark is the diamond brand from the De Beers Group and benefits from more than 130 years of diamond expertise. De Beers Forevermark diamonds are amongst the world’s most carefully selected diamonds, and each one undergoes a journey of rigorous selection. Throughout a De Beers Forevermark diamond’s journey, particular care has been taken to ensure responsible business practices, support for the advancement of women and protection of the natural world, the ultimate source of De Beers Forevermark diamonds. De Beers Forevermark diamonds are sold exclusively through select Authorised De Beers Forevermark Jewellers.

Read interview with Sachin Jain, President of De Beers Forevermark India

Discover Designs

The De Beers Forevermark Design and Innovation Centre in Milan is a centre of design excellence and develops De Beers Forevermark jewellery collections that enhance De Beers Forevermark diamonds’ true beauty and brilliance. Discover De Beers Forevermark's Collections of rings, necklaces, pendants, bracelets and earrings.


Store Locator

Find an Authorised De Beers Forevermark Jeweller near you.




Find your new favourite treasure with Forevermark's visual search tool

Click on the ‘take or upload a photo’ button.

Take a photo of the jewellery or upload a jewellery image.

Discover Forevermark’s recommendations of similar diamond jewellery.