Forevermark and fine jeweller DeGem, Malaysia, unveiled the 2017 edition of the Endlea Collection in Kuala Lumpur, Malaysia at Le Meridien recently. Distinguished guests and members of the media were captivated by the latest Endlea designs, as well as Hollywood stars' favourite Red Carpet Collection.
Developed by Forevermark’s Design & Innovation Centre in Milan, the Endlea Collection is a beautifully crafted selection of diamond jewellery in celebration of the most important moments in life. Each of the new styles embodies the signature ‘Forever’ motif in its design, epitomising the brand’s dedication to exquisite craftsmanship and pure integrity.
Federica Imperiali, Head of New Product Development of Forevermark, explains, “The Endlea Collection, inspired by the concept of Forever, features the motif of an elegant ribbon bow. It evokes a timeless sense of continuation, fulfilment and eternity, with a Forevermark diamond at its heart.”
The allure of Forevermark diamonds is far beyond rarity and beauty. In the event, seasoned media professional and stylist Ong Chin Huat shared his recent diamond discovery journey to Africa to witness the positive impacts of Forevermark's responsible sourcing to communities.
“Diamonds are not only beautiful but they also make a beautiful life for the people and the city more beautiful!” Ong expressed. He also learnt that the enormous efforts of De Beers and Forevermark on preservation and protection of habitats, species and the natural world is very important to the earth and future generations.