Introducing House Of Waris For Forevermark

“This spring I went on a journey of discovery.
To the origin of my materials.
To the source.
To witness the process.
To see with my own eyes where diamonds come from.
And the impact Forevermark has on the people and the land.
An experience that’s going to stay with me forever.”
-Waris Ahluwalia

House of Waris, founded by actor and designer Waris Ahluwalia, is strongly influenced by the romance and history of ancient kingdoms.  House of Waris jewels, which are coveted by fashion icons and sold at the finest boutiques, are timeless creations crafted through Old World techniques from India and Italy.

In recent years, House of Waris has become increasingly interested in working with diamonds, and in Spring 2013, Ahluwalia traveled to southern Africa with Forevermark to witness the journey a Forevermark diamond takes from the mine to becoming a finished, polished gem. Visiting places of historic importance on the Diamond Route, from the Kimberley mine in South Africa to an active mine in Botswana, Ahluwalia saw firsthand the ways in which diamonds from Forevermark, part of the De Beers group of companies, are giving back to the communities in which they are mined, cut and polished.  The trip enabled him to see how diamonds help provide healthcare, education, roads and electricity, and environmental conservation.  This journey led to a collaboration between House of Waris and Forevermark, for which House of Waris has created a first collection of designs that are as beautiful, unique and timeless as the responsibly sourced Forevermark diamonds they feature.

In 2009, House of Waris was nominated for the highly competitive Vogue Fashion Fund.  In 2010, the designer was inducted into the CFDA, awarded the NYCEDC/CFDA Incubator grant and placed on Vanity Fair’s Best Dressed List.  Anchored in the land of tradition, yet raised in the ever-changing city of New York, Waris is in a unique position to share with the world an uncommon view.