The power of
‘A Diamond Is Forever’

Recently celebrating its 70th anniversary, the iconic ‘A Diamond Is Forever’ line was a moment of inspiration by copywriter Frances Gerety, and a moment that has truly inspired De Beers Forevermark. 

A Diamond Is Forever 70th Anniversary

‘A Diamond Is Forever’ is so powerful because of the metaphor and meaning behind it. Over three billion years old, and nearly as old as the earth itself, a diamond is indestructible and a diamond quite literally is Forever. 

Just like a diamond, at De Beers Forevermark, we are passionate about pursuing what deserves to last Forever.

The eternity of a diamond reflects the eternity of love and a diamond is the ultimate symbol of enduring and everlasting love. ‘A Diamond Is Forever’ encapsulates the security and eternal romance that comes with owning a diamond and it marks the sentiment of responsibility and commitment between two people. 

At De Beers Forevermark, we are passionate about our responsibility to deliver only the world’s most beautiful, rare and responsibly sourced diamonds. Giving you a diamond that you are unquestionably proud of wearing and a diamond that will last Forever. 

‘A Diamond Is Forever’ represents our commitment to investing in the future and is a symbol of the powerful and binding promises made with De Beers Forevermark; the promises to your soulmate that are eternal and everlasting; the promises of devotion and care and the promises of your future together.