Now, Forever
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Rebecca Louise Law
'White 2016'
British Installation artist, Rebecca Louise Law partners with Forevermark to create a bespoke floral installation artwork, inspired by the beauty of Forevermark diamonds.
Rebecca Louise Law is a British Installation artist, best known for creating colossal 3D sculptures using natural floral materials and copper wire. The enduring theme of nature, and the belief that no natural material should be wasted is intrinsic to Rebecca’s artwork, and underpins the partnership between Forevermark and Rebecca Louise Law to create a bespoke piece, ‘White, 2016’. This intricate sculpture, created from 17,000 individual elements was the centrepiece for the Forevermark Cocktail Event on the eve of Milan Fashion Week, which celebrated Forevermark’s passion for design and innovation along with our commitment to responsible sourcing.
Discover how the purity and brilliance of Forevermark diamonds inspired ‘White, 2016’, and see the artist in action from hand-cutting and entwining each individual flower in copper wire, to the ethereal beauty of ‘White, 2016’ in its complete form.
‘White 2016’ is inspired by Forevermark diamonds. I wanted to create an installation which would reflect how pure this brand is, and how pure the diamonds are.
Every single flower is entwined by copper. The sculptural element makes it malleable and I can create forms where the flowers are combined with the copper to make a sculpture.
What makes this installation so unique is the thought for nature and forever. What I’m always striving to do with my work is portray flowers in a way which is unique and has never been seen before.
I’d love the message of this installation to be about where natural materials come from. For myself, and Forevermark, the ethical sourcing of materials is important to us. We are taking the flowers down after it has been installed and creating more artworks with it.
Forever for me is that impossible goal that you are striving to get to in life, it is something that I am continually wanting to do within my artwork.”
- Rebecca Louise Law
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