Respect for nature is deeply ingrained in the Forevermark philosophy, as it is in that of The De Beers Group. That is why, for every hectare of land the Group uses for mining, it dedicates five hectares to nature conservation. This land, including The Diamond Route that is managed for conservation covers 164,000 hectares and is home to several indigenous and endangered species, for whose welfare De Beers Group takes responsibility.
As well as promoting biodiversity through active conservation De Beers is also involved in conservation and biodiversity research and education. In 2016, The Group hosted the seventh Oppenheimer De Beers Group Research Conference which presented research findings to 200 delegates from a wide range of national and international institutions. To encourage future generations to value and protect nature, Education Centers have been built in conservation areas.