For Women. Forever.

For Women. Forever.

Each Forevermark diamond is as unique and special as the woman who wears it. You can feel proud to wear a Forevermark diamond, not only because of what it symbolizes for you, but also because of the benefits it brings to many women and their families in countries like South Africa, Canada, Botswana and Namibia.

These benefits include better quality healthcare and education, valuable career opportunities and professional training.

Forevermark, as part of The De Beers Group of Companies, supports many women through their rewarding careers as miners, geologists, engineers, trainers, expert craftspeople, managers and support staff. Others provide us with essential products and services, from logistics to expert consultancy.


Forevermark, as part of The De Beers Group of Companies, supports a series of enterprise development funds, such as the De Beers Zimele fund. In 2014, Zimele benefited over 62 small and medium-sized businesses in South Africa, creating over 1,175 jobs in farming, jewelry, design, food distribution and other sectors. Over a third of the people who benefited directly from that funding were women.

In January 2015, De Beers Consolidated Mines (DBCM) launched Zimele’s latest business hub in Cape Town, the fifth so far in South Africa, after the successful launch of similar hubs in the Northern Cape, Limpopo, Gauteng and the Free State.  

A similar program called Tokafala was launched in Botswana in 2014. Of the 60 entrepreneurs that Tokafala has helped so far, 23 are women.

In Focus: Mercy's Farm

Meet Mercy, a Zimele Fund beneficiary.

Healthcare & Education

Good healthcare and education are essential for the social and economic development of local communities, and for women and children to thrive. As part of The De Beers Group of Companies, Forevermark helps provide healthcare and free education for all its employees, their families and surrounding communities. The hospitals at Orapa and Jwangeng mines in Botswana are run in partnership with Botswana’s Ministry of Health, and double as district hospitals, open and free to all.

The De Beers Group of Companies has long been committed to protecting employees and diamond communities from HIV, AIDS and associated illnesses, such as tuberculosis, the consequences of which can fall heavily on women. To combat this, The De Beers Group of Companies has a free and highly effective program for HIV and AIDS prevention, treatment and support, which extends to all employees’ family members.

The De Beers Group of Companies uses a similar partnership model for education. Both of these mines also have schools that provide education to students from the surrounding areas, regardless of whether or not their parents work in the mines.

In South Africa, more than 3,000 students have benefited from the Khula Weekend School (KWS) set up by The De Beers Group of Companies to help employees’ children as well as children from communities surrounding mining areas in South Africa. The objective of KWS is for learners to achieve good grades that will allow them easy access to University education and prepare them to complete their tertiary studies in the stipulated time.

Previously known as the De Beers Saturday School, KWS was set up in 1997 to help children aged between 15 and 18 in Math, Science and English. The school has grown and has established centers in Soweto (University of Johannesburg), Vanderbijlpark (Vaal University of Technology), Alldays and Musina in Limpopo.

The pass rate is 100% with most students achieving a mark well above 60% in each subject, in some cases higher than 90%. In 2015, KWS supported 832 learners, including 548 girls.

In Focus: Sophia's Driving School

Meet Sophia, a beneficiary of the Zimele Fund, who operates Excellence Driving Academy.

Diamond Empowerment Fund & Forevermark

Forevermark is proud to partner with the Diamond Empowerment Fund.

The Diamond Empowerment Fund is a global organization whose mission is to support initiatives that develop and empower people in diamond communities worldwide. 

Like the Diamond Empowerment Fund, Forevermark is committed to helping diamond communities become strong, stable and socially empowered.  We partner with groups such as the Diamond Empowerment Fund, which in turn funds programs that have proven success in providing youth from diamond communities higher education opportunities, including leadership development and entrepreneurial skills building.

Diamond Empowerment Fund
Diamond Empowerment Fund Students

Their work reflects the emphasis that Forevermark places on investment in education, and empowering the next generation of leaders in the communities where we do business.

Protecting Nature's Treasures

Forevermark, as part of The De Beers Group of Companies, is committed to the preservation and protection of habitats, their species and the wider natural world. 

The Mark of Integrity

At the heart of every Forevermark diamond lies an enduring commitment to integrity. We ensure that each Forevermark diamond is natural, untreated and conflict free.