A Diamond Is Forever

Follow a natural diamond’s journey through billions of years in the making, and discover fascinating history, legends and love stories all sparked by one of Mother Nature’s greatest gifts.

The history of diamonds as a symbol of love

A Diamond Is Forever

A gift of a diamond is not just one of exceptional beauty, it’s also steeped with powerful meaning – meaning that has been shaped and evolved over hundreds of years, and been embraced by different cultures.

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Diamond facts

A Diamond Is Forever

Nearly as old as the earth itself, discover incredible, little-known diamond facts.

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The woman that had an influence on Forever

A Diamond Is Forever

The four-word sentiment that started out in 1947 as just a moment of inspiration is as iconic today as it was then.

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Famous diamonds

A Diamond Is Forever

From the biggest diamond ever discovered, to the oldest diamond known to man, such a precious gem is bound to have fascinating tales to be told.

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The power of ‘A Diamond Is Forever’

A Diamond Is Forever

Recently celebrating its 70th anniversary, the iconic ‘A Diamond Is Forever’ line was a moment of inspiration...

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The British royal coronation and crown jewels

A Diamond Is Forever

The British coronation is a ceremony full of history and ritual, with pledges and promises from the sovereign to their people that are made to last a lifetime.

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Journey of the Force of Nature Ring

A Diamond Is Forever

In 2017, Forevermark inscribed its two millionth diamond – a 3.48 carat round brilliant diamond bearing the unique inscription of ‘2,000,000’.

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Classic Diamond Jewelry

Discover the story behind classic diamond jewelry pieces and how to style them. From the tennis bracelet to the diamond solitaire ring, these timeless jewelry icons never go out of fashion.

Classic Solitaire Ring

Classic Diamond Jewelry: The Solitaire Ring

Classic Diamond Jewelry

The much-loved solitaire ring is timeless - a classic piece of diamond jewelry.

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Classic Diamond Jewelry: Hoop Earrings

Classic Diamond Jewelry

Timeless and versatile, the iconic hoop earring never goes out of style.

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Classic Diamond Jewelry: The Three Stone ring

Classic Diamond Jewelry

After the royal engagement of Meghan Markle and Prince Harry, Meghan Markle’s engagement ring has been a source of inspiration to couples.

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Classic Diamond Jewelry: The Tennis Bracelet

Classic Diamond Jewelry

The much-loved tennis bracelet is a true icon – a classic piece of diamond jewelry.

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