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De Beers Group partners with United Nations to empower women in its diamond producing countries, across its business and in marketing campaigns

De Beers Group today announced a three-year partnership with UN Women to accelerate the advancement of women across its organisation, in its diamond producing countries and in its marketing.

As a UN Women partner, De Beers has committed to achieving parity in the appointment of women and men into senior leadership roles, investing in women micro-entrepreneurs and STEM students in diamond producing countries and ensuring De Beers’ brands are a positive force for eliminating gender stereotypes through all its marketing campaigns.

DE BEERS INVESTS US$3 MILLION TO EMPOWER WOMEN IN ITS DIAMOND PRODUCING COUNTRIES.

Working alongside UN Women, governments and communities in its diamond producing countries of Botswana, Canada, Namibia and South Africa, De Beers will invest US$3 million to advance the prospects of women and girls by addressing key priority areas.

In Botswana, Namibia and South Africa, the programmes will focus on accelerating the growth of women-owned micro-enterprises to enhance the capacity of women entrepreneurs to grow their businesses, increase their income and create sustainable jobs for themselves and their communities. The capacity building model will be specifically tailored for each country to support women micro-entrepreneurs with business and life skills to enable them to realise their potential and contribute to the economic growth of their communities.

In Canada, De Beers and UN Women will work with, among others, the University of Waterloo to provide scholarships and mentoring to young women and girls from underprivileged communities who want to pursue studies in Science, Technology, Engineering and Mathematics (STEM).

These programmes are in the advanced planning stages and are due to launch early next year.

Forevermark, as part of the De Beers Group, is proud to be part of this initiative.  Learn more about how Forevermark diamonds are responsibly sourced and already contribute to the advancement of women and girls.