‘A Diamond Is Forever’ is so powerful because of the metaphor and meaning behind it. Over three billion years old, and nearly as old as the earth itself, a diamond is indestructible and a diamond quite literally is Forever.
Just like a diamond, at De Beers Forevermark, we are passionate about pursuing what deserves to last Forever.
The eternity of a diamond reflects the eternity of love and a diamond is the ultimate symbol of enduring and everlasting love. ‘A Diamond Is Forever’ encapsulates the security and eternal romance that comes with owning a diamond and it marks the sentiment of responsibility and commitment between two people.