Now, Forever
We are believers in Forever. Through the twists and turns, the ups and downs, everyone goes on a different journey towards true love. Every step you take now, is a step towards your Forever.
De Beers Forevermark, the diamond brand from the De Beers Group of Companies, joined with custom safari specialist EXPLORE Inc in February 2016 to support rhino rescue in Botswana. More than 100 guests attended a private dinner hosted by Chef Eric Ripert at Le Bernardin Privé benefiting Botswana’s newly-created Tlhokomela Trust.
‘Tlhokomela’ means ‘to protect’ in Tswana, reflecting the trust’s mission to perpetuate and expand Botswana’s vast and pristine wilderness areas and protect critically endangered rhino and other species.
The Thlokomela Trust was created to act as a facilitating body for conservation activities taking place in Botswana with a special focus on fund-raising initiatives, both domestic and global, which will ensure the long term sustainability of Botswana’s wilderness and endangered wildlife. The Trust recognises and takes responsibility for the important role Botswana plays in the conservation of white and black rhino and has developed a long term vision for the protection of Botswana’s growing rhino population.
Special guests including the Hon. Minister Tshekedi Khama of the Botswana Ministry of Environment, Wildlife and Tourism, legendary activist Gloria Steinem, actress Uma Thurman, and model Coco Rocha with husband James Conran attended in support of rhino conservation.
Support of the Tlhokomela Trust is part of De Beers Forevermark's ongoing commitment to protect the diversity of the natural world in which it operates. For every hectare of land used for mining by De Beers Group, six hectares are dedicated to the conservation of nature, building thriving ecosystems with healthy populations of native wild animals and plants.
Active in rhino conservation for many years, the De Beers Group supports the Government of Botswana’s progressive conservation program. Currently, conservation projects implemented by Debswana, a De Beers joint venture with the Government of Botswana, support a significant proportion of Botswana’s white rhino population through initiatives that conserve and grow the population before releasing individual rhinos back into the wild.
Be inspired and discover the work that De Beers Forevermark does to protect Forever.
In aid of Tusk and the Living in Wildlife Appeal
Read MoreDe Beers Forevermark is honoured to be a part of De Beers Group as it embarks on Moving Giants, one of the largest translocation of elephants in South Africa’s history.
Read MoreSouth Africa is home to a breathtaking range of majestic wildlife and incredibly diverse ecosystems.
Read MoreThe rhino is a magnificent creature and a gift of nature that Forevermark is committed to protecting for future generations.
Read MoreLouise Kriek shares with us her inspirations, the story behind the Force of Nature.
Read MoreThe rhino is a creature of beauty and magnificence. But a species that is on the verge of extinction. A species that De Beers Forevermark is invested on protecting.
Read MoreSamantha Conti, London Bureau Chief of WWD sat down with Charlie Mayhew, CEO of Tusk, Kester Vickery, Co-Founder of Conservation Solutions and Stephen Lussier, Chairman of De Beers Forevermark to discuss the importance of safeguarding endangered species for future generations.
Read MoreEvery day we celebrate the beauty of nature and all its living creatures.We invited photographer Sophie Elgort to Botswana in 2019 to capture the vibrant life in this beautiful land.
Read MoreRenowned British explorer and conservationist Levison Wood, speaks to Charlie Mayhew, CEO of Tusk, about his most recent expedition across Botswana.
Read MoreWe are believers in Forever. Through the twists and turns, the ups and downs, everyone goes on a different journey towards true love. Every step you take now, is a step towards your Forever.