To me, forever means the perfected soul. By simplifying your expression, you can make it shine forever, as if it had always been that way.


Calligrapher Mami is a millennial, who was born and raised in a world with the Internet and digital devices. She spends more time using a computer and smartphone than a fude (brush) and often uses a computer to edit her handwritten works that have been scanned and converted into digital images. “Calligraphy is not necessarily analog,” she said. Discover what forever means to Mami, who aims to connect tradition and the future.

To me, forever means the perfected soul. This phrase comes from the lyrics of a rapper. He sings that by simplifying your expression, you can make your soul shine forever, as though it had always been that way. While keeping this lyric in mind, I wrote “永遠” (forever), in which I tried to pour my soul.

The perfected soul lasts forever, but I did not think that was true for any physical object. Then I encountered diamonds through De Beers Forevermark. Diamonds are nearly as old as the earth and continue to shine even after human beings depart from this planet. I learned that diamonds last forever, akin to the perfected soul.

Diamonds did not seem familiar to me, but when I looked back on my life, they were. My mother always wore a diamond necklace. Looking at it, I always wondered why she treated it so gently with care. I was also fascinated by the beautiful brilliance of the diamond. I think diamonds have the power to attract people.

Now that I am an adult, I wear a piece of diamond jewellery, too. I not only wear it on special occasions, such as a party, but also on an ordinary day, which makes my day special.

Not only is each  De Beers Forevermark diamond beautiful, I am also attracted by De Beers Forevermark because of its responsible sourcing. It contributes to the development of the mining community and is fulfilling for all of the people involved in the journey of De Beers Forevermark diamonds.I participated in the De Beers Forevermark Diamond Masterclass, where I was surprised to learn that there were diamonds that fulfilled so many commitments.

First of all, they were extraordinarily beautiful. There was a clear difference when comparing De Beers Forevermark diamonds, which have undergone a rigorous examination, with those that have not. The sparkle of the De Beers Forevermark diamond shone bright enough that it could be seen from a distance. They were only a few millimeters thick, yet the full brilliance seemed to come from within.

However, I am more attracted by De Beers Forevermark because of its responsible sourcing. It ensures that the mining operation benefits and supports the development of the mining community.

Someone once said to me, “If I become an artist, I will make money with my art and buy a prosthetic leg for someone.” These words stuck with me and I dreamed of spending my money in a useful way for someone when I became an artist.

However, when I started taking my art seriously at the age of 20, I could not even feed myself, let alone spare money for somebody else. By the time I turned 25, my life finally became stable and I was able to focus on activities that would benefit others. I jumped on an opportunity to go to Africa to deliver food to AIDS patients.

I looked down on the land of Africa through the window of the airplane. It was vast, as though it were dominated by soil, plants and air. Suddenly, I realized that De Beers Forevermark diamonds were sourced and polished there and I was deeply moved.

The character “満” (full) was what I was inspired by De Beers Forevermark diamonds. Because the people related to De Beers Forevermark diamonds are fulfilled, each takes pride in their respective role and can perform tasks confidently. I imagined how proudly they must work when I wrote this character.

As a millennial calligrapher, I would like to connect the long history of calligraphy and its future aggressively.

Learn More About De Beers Forevermark


De Beers Forevermark brings you the world's most carefully selected diamonds

Learn More


Less than 1% of the world's diamonds can become De Beers Forevermark

Learn More

Responsibly Sourced

Learn how De Beers Forevermark diamonds are Responsibly Sourced

Learn More

Store Locator

Find an Authorised De Beers Forevermark Jeweller near you

Learn More

Contact Us

We're here to answer your questions and help you find the perfect diamond

Learn More