Now, Forever
We are believers in Forever. Through the twists and turns, the ups and downs, everyone goes on a different journey towards true love. Every step you take now, is a step towards your Forever.
Defining Forever
Robin Hansen is a curator of minerals and gemstones at the Natural History Museum. With a love of bright sparkly things and influenced by her mother who studied gemology, Robin has always been inspired by gemstones, fascinated by their forms and colours.
“With gemstones you are taking the purest form of a mineral and fashioning it to reveal even more beauty, highlighting its colour or brilliance.”
With a desire to learn about the science of a diamond - the properties that give gems their colour and brilliance - Hansen went on to study and pursue a career with gems.
Spectacular and timeless and unlike any other stone, each and every diamond holds its own story of significance. Just like the incredible journey of a De Beers Forevermark diamond the journey and age of a diamond is what fascinates Hansen the most.
“The thought of their violent volcanic journey to the earth’s surface is pretty exciting as a geologist, but I think the age of diamonds is more fascinating as they are geological time capsules”.
For Hansen, Forever is the age of a diamond. With the oldest known diamonds believed to be 3.3 billion years old and homo sapiens having only been around for 200,000 years, that’s a vanishingly small percentage of the lifetime of a diamond. So for Hansen, “diamonds really are Forever.”
Forever is a memory, story or object that can be passed down and travel through generations of people, for an eternity.Read More
An aspiring young creative and runner-up of the De Beers Group Shining Light Awards, Louise is passionate about jewellery design. Here we discover what Forever means to her.
Read More"Forever to me is something that is ever changing. It goes up. It goes down. It's good. It's bad, but everything, at the end of the day, is a learning experience."
Read MoreTravel + Leisure fashion director, Melissa Ventosa Martin gives us insight into her definition of Forever.
Read MoreFor gemologist Leah Baranov, from Premier Gem, working with diamonds is both her honour and passion.
Read MoreA celebrated artist in both Taiwan and China, Li-Jen is most well-known for his artwork that has been inspired by the culture of the rhino.
Read MoreFor three time Olympian, Stephanie Au, the belief in Forever is eternally unwavering.
Read MoreBeauty pageant winner, actress and racing team ambassador, Christine Kuo reflects on what Forever means to her.
Read MoreIn anticipation of his forthcoming De Beers Forevermark diamond jewellery collection in India, Sabyasachi explores what Forever means to him.
Read MoreForevermark Artemis™ collection, Indian Fashion Designer Bibhu Mohapatra explores the meaning behind the diamonds in his designs.
Read MoreMichalis Christodoulou is a renowned London based fashion, beauty and jewellery illustrator.
Read MoreForevermark collaborated with San Francisco based artist Angie Crabtreeto paint the most exclusive collection of diamond cuts ever conceived.
Read MoreWe are believers in Forever. Through the twists and turns, the ups and downs, everyone goes on a different journey towards true love. Every step you take now, is a step towards your Forever.