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It was then, a few years on from this, that Bibhu realised the true power that his clothing could have on people. “It was at a reception evening, my sister was sixteen or something and also very shy but I remember her walking into that hall, so confident and every head turned because she looked very confident and beautiful.”
That’s when I realised clothes could empower.
As a designer, Bibhu pulls so much inspiration from his Indian heritage, whether it’s through the vibrant colours that he uses or the beautiful pattern of the embroideries. “My heritage is always there, but when I process it through and I put pencil to paper, it comes out in some modern version of it.”
One traditional Indian craft that Bibhu feels particularly passionate about, is Ikat, a dyeing technique used to pattern textiles. Having grown up around this craft, with its bright colours, it has helped form Bibhu’s design aesthetic today, so he feels particularly passionate about reviving and keeping this technique alive.
With this in mind, Bibhu plans on continuing to use this ancient craft within his designs, supporting and commissioning the small villages that still continue to make the craft. This showcases how these Indian traditions can stay alive and transcend into modern designs today.
As well as the bright colours and bold fabrics within Indian culture, jewellery is also a huge part. So, considering this, and Bibhu’s strong passion for the longevity of traditional crafts, it was only fitting that Bibhu’s first fine jewellery collection, in collaboration with Forevermark – The Forevermark Artemis™ collection – heroed natural diamonds that are billions of years old that will live Forever.
By staying true to his heritage, it was Bibhu’s stunning Indian inspired designs that helped lead him to his big break and a turning point in his career. Michelle Obama, the First Lady of the United States of America at the time, wore one of his designs on a visit to India and every news media covered it. This high-level exposure helped bring Bibhu’s designs to the forefront as well as making him a world-renowned fashion designer and highlighting the creative talent in India.
I always say my heritage, gives me my edge.
Through this inspiring podcast, Bibhu takes us on a journey of his life, showing us the importance of staying true to who you are and your values, encouraging us all to take inspiration from where we come from.
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