Forevermark diamonds are beautiful, rare and responsibly sourced. Each one embodies our values of integrity, support for the advancement of women and environmental stewardship.
Forevermark is proud to be part of De Beers Group, which places responsibility and sustainability at the heart of its business strategy. As part of De Beers Group, we strive to develop working partnerships built on mutual interests and that aim to ensure that all our activities leave a lasting and positive legacy.
Forevermark is proud to have been awarded the Positive Luxury Butterfly Mark since 2016 in recognition of our outstanding commitment to ensuring that Forevermark diamonds are responsibly and ethically sourced.
The Butterfly Mark is a unique Trust Mark that recognises luxury brands’ commitment to craftsmanship, service and sustainability, and helps create a memorable shopping experience, building loyalty and trust.
Find out more about Positive Luxury
Forevermark, as part of De Beers Group, is a certified member of the Responsible Jewellery Council (RJC), a not-for-profit, standards setting and certification organisation spanning the jewellery supply chain. As an RJC member, Forevermark (as part of De Beers Group) commits to, and is audited against, the RJC’s Code of Practices, which address human rights, labour rights, environmental impacts, mining practices, product disclosure and other important topics in the jewellery supply chain.
Find out more about Responsible Jewellery Council here
In September 2017, De Beers Group announced a three-year partnership with UN Women to accelerate the advancement of women across its organisation, in its diamond producing countries and in its marketing. Through its role as the diamond brand of De Beers Group, Forevermark is proud to support De Beers Group and its partnership with UN Women, uniting together for the advancement of women as they aim to improve both the quality of their lives and future prospects in De Beers Group’s diamond-producing countries. By providing access to high-quality healthcare, education, professional training and enterprise development programmes, De Beers Group aims to support women with their ambition and career prospects.
Forevermark believe it is important to be a force for good and for our brand to be a catalyst for change. With this in mind, Forevermark is committed to working with UN Women and the HeForShe movement to promote gender equality across its business and through its marketing campaigns.
In 2018, Forevermark announced its support of the charity Tusk and its participation in the Tusk Rhino Trail, a central London-wide art installation that aims to raise awareness of the critical threat facing the black and white rhino population in sub-Saharan Africa.
De Beers Group has been active in rhino conservation for many years, including conservation, breeding and translocation programmes. One animal under severe threat is the white rhino. Currently, conservation projects implemented by Debswana, a De Beers Group joint venture with the Government of the Republic of Botswana, support a significant proportion of Botswana’s white rhino population through initiatives that conserve and grow the population before releasing individual rhinos back into the wild. Supporting partners in shared conservation efforts is a key focus for De Beers Group and Forevermark. Through our support of Tusk and the Tusk Rhino Trail, Forevermark is committed to raising awareness of this important issue and to supporting the protection of rhino habitats and species for future generations.
Find out more about Tusk
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