Protecting the Natural World
A Forevermark diamond is a lifelong reflection of the beauty, perfection and infinite variety of nature. As part of the De Beers Group, we support the numerous initiatives run by the De Beers Group which honour this deep connection between diamonds and the earth.
We are especially proud of our protection of the landscapes and ecosystems throughout the diamond-producing regions of Southern Africa and Canada. For every hectare of land used for mining by the De Beers Group, six hectares are dedicated to the conservation of nature. The De Beers Group has set aside around 200,000 hectares of land around its mines for this purpose. This includes a 15,669 hectare game park in Botswana, which is home to more than 1,700 animals and a field unit for Cheetah Conservation.
De Beers Group has been active in rhino conservation for many years, including conservation, breeding and relocation programmes. One animal under severe threat is the white rhino. Currently, conservation projects implemented by Debswana, a De Beers joint venture with the Government of Botswana, support a significant proportion of Botswana’s white rhino population through initiatives that conserve and grow the population before releasing individual rhinos back into the wild.
There are so many similarities between diamonds and nature, as each diamond has its unique characteristics, most animals are unique. Each zebra has its own pattern of stripes and the same for the spots of a leopard.
The Diamond Route
The De Beers Group’s commitment to biodiversity and conservation programmes along The Diamond Route, a series of rich and diverse sites, covering around 200,000 hectares throughout southern Africa, dedicated to the conservation of natural resources, habitats and wildlife. Here, as elsewhere, the De Beers Group requires that legally designated protected areas and key biodiversity sites be respected, and that there be no mining in World Heritage Core Areas.
Okavango Eternal
Through Okavango Eternal, De Beers is partnering with National Geographic to help protect the source waters of the Okavango Delta.
Our five-year partnership will expand National Geographic’s existing work to protect the Okavango Basin, which spans Angola, Namibia and Botswana, from the growing risks of climate change, population density, water diversion and commercial agriculture further upstream.
Aligned with our Building Forever sustainability commitment, Okavango Eternal focuses on partnering with local communities and protecting this extraordinary natural wonder for future generations.
Image credit: Kostadin Luchansky/National Geographic
DiscoverWorld Rhino Day
In support of World Rhino Day, Forevermark has collaborated with Taiwanese artist and curator Shih Li-Jen. Shih Li-Jen discusses with Forevermark how the rhino has inspired his work.
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For Women. Forever.
Forevermark understands the important role that women play in thriving economies and believe that their full and equal participation is both a right and an economic necessity. Discover how Forevermark supports women and their families in diamond producing countries by providing access to education, healthcare, professional training and enterprise development programmes.
DiscoverMark of Integrity
Forevermark diamonds only come from carefully selected mines that are committed to high business, social and environmental standards.
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Responsibly Sourced
Sourcing Forevermark diamonds responsibly means that throughout their journey from rough to polished diamonds, particular care has been taken to ensure responsible business practices, support for the advancement of women and protection of the natural world, which is the ultimate source of our diamonds.
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Responsibly Sourced
Every Forevermark inscribed diamond is conflict free, untreated and completely natural
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