Conservation: The Diamond Route, southern Africa


De Beers Forevermark diamonds are stunning examples of the beauty, diversity and brilliance of nature. That is why, as part of the De Beers Group, we are committed to ensuring that we protect the land from which we source our diamonds. For every hectare of land the De Beers Group uses for mining, it dedicates six hectares to nature conservation. This land, devoted to conservation, is around 200,000 hectares and is home to several indigenous and endangered species.

Within these thriving ecosystems, we are working to conserve, protect and restore high levels of biodiversity in the areas around our diamond mines. We are proud of our award-winning initiative, the Diamond Route, a series of rich and diverse sites, covering around 200,000 hectares throughout southern Africa, dedicated to the conservation of natural resources, habitats and wildlife. These conservation areas host a diverse world of plants and animals and welcome and support students, scientists and academics with an interest in the natural world.

The Diamond Route also supports local economic development through tourism and education, and promotes biodiversity through active conservation and vital scientific research at our numerous research centres.

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Our commitments

Discover how through our responsibly sourcing work, we are committed to the support for the advancement of women, to ensuring that each diamond is natural, untreated and conflict free, and to preserve and protect the habitats and species of the natural world.

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De Beers Forevermark brings you the world's most carefully selected diamonds

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Less than 1% of the world's diamonds can become De Beers Forevermark

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Responsibly Sourced

Every De Beers Forevermark inscribed diamond is conflict free, untreated and completely natural

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