Forevermark Black Label Collection

For Light Lovers Only

Available at select Authorised De Beers Forevermark Jewellers in the US, Canada, China, Hong Kong, India, Singapore and Japan, the Forevermark Black Label Collection includes five shapes, each cut with supreme symmetry to unleash the dazzling light of a De Beers Forevermark diamond.

Since the beginning of time mankind has been irresistibly attracted to light and its hypnotic force. Capturing that force seemed impossible. Until now.

De Beers Forevermark presents a new generation of diamonds, cut with supreme symmetry and unprecedented accuracy to release a dazzling light. Available in round, square, cushion, oval and heart shapes, the Black Label Collection is the most exclusive collection of diamond cuts ever conceived.

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Exacting Symmetry

Some say that beauty comes from symmetry. The beauty of a snowflake, when carefully examined, is derived from superior symmetry. In diamonds, too, the symmetry results in stunning optical performance and beauty, valued by all who see it.

Facet Alignment and Maximum Sparkle

As the world’s leading diamond experts, The De Beers Group of Companies has spent the past two decades studying how light travels within a diamond, based on its cut and polish, facet alignment, and shape. As a result, we at De Beers Forevermark are using state of the art technology to maximise the brilliance of a diamond delivering unrivalled sparkle in every cut.

The difference comes down to how and where the diamond facets are placed. When cutting a diamond to achieve outstanding optical performance, the facets must be hand crafted with meticulous precision.

Each facet in the pavilion, crown and girdle of the diamond must be exactly the right size and placed at exactly the right location and angle, to within a few microns, for exacting symmetry, resulting in maximum sparkle.

Cutting the gemstone to achieve superior symmetry through the perfect proportions of the facets allows a “Compass of Light™” to emerge: a symmetrical arrow pattern that makes De Beers Forevermark Black Label diamonds sparkle like no other.

This is illustrated when comparing Black Label diamonds against standard cut diamonds, as shown in the carousel to the left. The images on the left hand side are captured using optical analysis technology, and the images on the right hand side are of the diamonds under natural light.

The Evolution of Cuts

Historically, the round brilliant diamond has been the only shape to be cut with supreme symmetry and therefore to achieve maximum light performance.  However, today, with state-of- the-art advances in technology and expert craftsmanship, De Beers Forevermark is able to offer diamonds in square, cushion, oval and heart shapes with symmetry that achieves optimum facet alignment. For the first time, fancy shape diamonds are able to exhibit brilliance, fire and scintillation comparable to round brilliant cuts, establishing a new collection of diamonds with unmatched brilliance.

Side by side, a De Beers Forevermark Black Label diamond outshines any other diamond. The Black Label Collection sets a new standard for beauty and brilliance in both round and fancy shapes.

Find a Jeweller

Authorised De Beers Forevermark Jewellers must meet strict criteria: they must be reputable, offer outstanding service and high-quality jewellery, and possess a deep understanding of diamonds. The Black Label Collection is currently available at select Authorised De Beers Forevermark Jewellers in the US, Canada, China, India, Singapore and Japan. It will be available in additional countries soon.