Defining Forever

Find out what Forever means to inspirational artists, designers, performers and creatives from all around the world whom we have had the pleasure in collaborating with.


Louise Kriek

Defining Forever

An aspiring young creative and runner-up of the De Beers Group Shining Light Awards, Louise is passionate about jewellery design. Here we discover what Forever means to her.

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Freida Pinto

Defining Forever

"Forever to me is something that is ever changing. It goes up. It goes down. It's good. It's bad, but everything, at the end of the day, is a learning experience."

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Melissa Ventosa Martin

Defining Forever

"Forever to me is something timeless and lasting."

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Jade Trau

Defining Forever

"The idea of Forever is a sentiment, a story, a product that continues to be alive long after we’re gone."

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Shih Li-Jen

Defining Forever

"In my world, I believe in the creative power of humans. Human spiritual civilization is eternal. I also believe in the power of art, and art is eternal."

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Finding Forever

Forever has a different meaning to every couple. Real life couples share their take on Forever, their dreams and what life and love means to them.

Discover real life couple stories

Forever Guides

Sometimes a little help along the way is needed. From choosing the right ring size, to the perfect diamond engagement ring, or just simply how to care for your diamond; be inspired.


Share your moments with us!

We’d love to feature your images and videos on our website (but we’ll always check with you before we do). Whether it’s your favourite piece of De Beers Forevermark jewellery or a special moment, here are a few tips on how to take a great shot:

  1. Ensure your photo is in focus
  2. Use natural colour in good light (#nofilter)
  3. Capture the spontaneous, real moments in between the poses
  4. Share on Instagram using #Forevermark and tag us @forevermark

A Diamond Is Forever

Follow their journey through billions of years in the making, and discover fascinating myths, legends and love stories all sparked by diamonds.


Learn about natural diamonds

Force of Nature

Discover the story behind Force of Nature, a Red Carpet masterpiece created by aspiring jewellery designer Louise Kriek.

Protecting Forever

Only the most beautiful, rare and responsibly sourced diamonds can become De Beers Forevermark. Be inspired by the incredible work that De Beers Forevermark does towards protecting Forever.

Learn about responsible diamond sourcing

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De Beers Forevermark brings you the world's most carefully selected diamonds

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Responsibly Sourced

Learn how De Beers Forevermark diamonds are Responsibly Sourced

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Store Locator

Find an Authorised De Beers Forevermark Jeweller near you

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Contact Us

We're here to answer your questions and help you find the perfect diamond

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