Damas launches new Classics collection with Forevermark diamonds across the Middle East

Damas, the leading jewellery retailer across the Middle East, has launched Damas Classics, a new jewellery collection created using the rare and unique Forevermark diamonds. The launch of the stunning new collection was hosted in true style on the 19th of May 2016 at the Four Seasons Resort Jumeirah, Dubai. Media from all over Dubai graced the event and were treated to an afternoon highlighting the unique Forevermark diamond journey and the strengthened partnership between Forevermark and Damas.

The Damas Classics collection consists of delicately designed solitaire brilliant cut diamond rings and the uniquely crafted Rose and Twin Stone design sets including earrings and pendants with chains. The collection also includes the Trilogy and Eternity rings with a matching Tennis bracelet and necklace. The collections were fully created by Damas’ designers and handcrafted in the factory based in Dubai.

Damas is the exclusive authorised Forevermark Jeweller in the UAE, KSA and Kuwait which has been offering Forevermark diamond jewellery since 2012. Stephen Lussier, CEO of Forevermark comments: ‘It is an honour to expand the partnership with Damas, the leading jewellery retailer in the Middle East. This unique collection of Classic jewellery showcases the beauty and brilliance of each Forevermark diamond to Damas’ discerning customers.’