Forevermark diamonds are cut and polished by highly skilled craftsmen and women who ensure each diamond’s individual beauty is unleashed. These people are known as Forevermark Diamantaires.
Supporting the long-term development of the countries and communities where the De Beers Group operates has always been important. As part of the De Beers Groups' beneficiation approach, a proportion of rough diamonds are made available to local businesses for cutting and polishing in producer countries. This promotes in country economic activity by supporting the growth of local sorting, cutting and polishing industries.
Through beneficiation, Forevermark, as part of the De Beers Group, supports strong local and national economies. Local citizens benefit from greater opportunities within the diamond-related industries.
Gaborone, the capital of Botswana, is home to abundant natural beauty – its game reserve shelters a host of wildlife, such as wildebeest, impala and kudu. The city is also growing as a hub of local diamond cutting and polishing talent. Wherever they are found, all of our Diamantaires must meet the Forevermark Integrity Requirements, a set of stringent business, social and environmental standards.
Here, we encounter skilled women, each of whom we have trained to become expert diamond cutters and polishers. Through their ability to provide us with stunning, uniquely beautiful diamonds, they can now also provide for their families.
Watch the Film
Discover and find out more about Forevermark’s commitment to responsible sourcing.
Discover how through our responsibly sourcing work, we are committed to the support for the advancement of women, to ensuring that each diamond is natural, untreated and conflict free, and to preserve and protect the habitats and species of the natural world.
Learn More About Forevermark
Every Forevermark inscribed diamond is conflict free, untreated and completely naturalLearn More