Now, Forever
We are believers in Forever. Through the twists and turns, the ups and downs, everyone goes on a different journey towards true love. Every step you take now, is a step towards your Forever.
De Beers Forevermark and the Musson AFLW Ring
For the third year, Authorised De Beers Forevermark Jeweller Musson is proud to be the Official Jeweller for the NAB AFL Women’s Competition, and was honoured to once again have the opportunity to design a custom-made diamond ring to celebrate the premiership winning team, the Adelaide Crows.
This year will see the Premiership Ring showcase a beautiful, rare and responsibly sourced Forevermark Black Label diamond, befitting of the extraordinary women who have become AFLW Premiers. A De Beers Forevermark diamond, with its unique inscription number, is an eternal reminder of the unique contribution each team member has made to the success and achievement which they all share in the Premiership, and beyond.
The exclusive Musson AFLW Premiership Ring is limited to only 23 pieces for the 22 Premiership players and their coach. Musson Creative Director, Olivar Musson wanted the AFLW ring to be worthy of the trailblazing women of the AFLW. The bespoke ring features a replica of the distinctive NAB AFL Women’s ‘W’ logo and the Premiership year engraved below.
“The design is very clean and contemporary, it’s a statement but also a very wearable ring. Being a strong design, it encapsulates the power and determination synonymous with winning a Premiership,” he said.
For Women. Forever.
The Premiership ring is fast becoming an honorary tradition for the AFLW Premiership, celebrating and honouring the contribution that each woman in the Premiership is making towards a legacy will inspire future generations of women and girls to pursue their ambitions. De Beers Forevermark is proud to share this passion with Musson, our Authorised De Beers Forevermark Jeweller in Australia.
Our commitment to Forever
Be inspired and discover the work that De Beers Forevermark does to protect Forever.
Protecting Nature's Beauty
The Last Giants: Lecture by Levison Wood FRGS
Protecting Nature's BeautyIn aid of Tusk and the Living in Wildlife Appeal
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Moving Giants with Peace Park Foundation
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Landscapes Worth Protecting
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Forevermark X Tusk
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Louise Kriek, the ideas and inspiration behind Force of Nature
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Shih Li-Jen’s Rhino: An artist’s interpretation of nature’s spirit
Protecting Nature's BeautyThe rhino is a creature of beauty and magnificence. But a species that is on the verge of extinction. A species that De Beers Forevermark is invested on protecting.
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Forevermark supports rhino rescue in Botswana 2016
Protecting Nature's BeautyForevermark, the diamond brand from the De Beers Group of Companies, joined with custom safari specialist EXPLORE Inc in February 2016 to support rhino rescue in Botswana.
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To Look After The Natural World
Protecting Nature's BeautySamantha Conti, London Bureau Chief of WWD sat down with Charlie Mayhew, CEO of Tusk, Kester Vickery, Co-Founder of Conservation Solutions and Stephen Lussier, Chairman of De Beers Forevermark to discuss the importance of safeguarding endangered species for future generations.
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Levison Wood: Walking with Elephants
Protecting Nature's BeautyRenowned British explorer and conservationist Levison Wood, speaks to Charlie Mayhew, CEO of Tusk, about his most recent expedition across Botswana.
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Forever wild. Forever beautiful.
Protecting Nature's BeautyEvery day we celebrate the beauty of nature and all its living creatures.We invited photographer Sophie Elgort to Botswana in 2019 to capture the vibrant life in this beautiful land.
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