Jade Trau

Defining Forever 

The idea of Forever is a sentiment, a story, a product that continues to be alive long after we’re gone.

For De Beers Forevermark jewellery designer Jade Trau, diamonds have a particularly special meaning. With her great, great grandfather starting in the diamond industry in the late 1800’s, Trau is a fifth generation diamantaire. With diamonds in her DNA, Trau discusses what Forever means to her.

A New York City native, and mother to twin boys, Jade Trau became a jewellery designer in 2012. With a less is more philosophy, when designing she always thinks of the diamond first and then makes the design around this. For Trau, jewellery design has such a personal, emotional and sentimental feeling, with her collections she creates a synergy between her past and her present, drawing upon her family heritage in the diamond industry.

Just like a diamond, as old as the earth itself and set to last a lifetime, Forever to Trau is what lives on, long after we’re gone. From sentiments, to stories, it is something that can be passed down from generation to generation. Something that Trau hopes to do within her own jewellery designs by creating heirloom-worthy treasures that will live on Forever.

In an exclusive video series, De Beers Forevermark was thrilled to collaborate with Time Inc. and Jade Trau to discuss the role of De Beers Forevermark diamonds in her life and work, as well as why she chooses to work with responsibly sourced diamonds.

Now, Forever

We are believers in Forever. Through the twists and turns, the ups and downs, everyone goes on a different journey towards true love. Every step you take now, is a step towards your Forever.