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Every step you take now, is a step towards your Forever.

Forever is a moment, a promise, a universal truth. We are believers in Forever. Through the twists and turns, everyone goes on a different journey towards true love. Read inspirational stories from around the world, find helpful tips and guides, explore curated diamond jewelry looks, and take a moment to share your own journey with us.

Explore Now, Forever

The journey is just beginning

We are creating a community that celebrates real love stories and the belief in Forever. We’d love to hear about your own journey to Forever. Get involved by sharing your story with us on Instagram, Facebook or Twitter using #NowForever 


Forever Guides

Sometimes a little help along the way is needed. From choosing the right ring size, to the perfect diamond engagement ring, or just simply how to care for your diamond; be inspired.


Defining Forever

Find out what Forever means to inspirational artists, designers, performers and creatives from all around the world whom we have had the pleasure in collaborating with.

Forever to me means something bigger than the individual. Forever is what we are determined to save, what we are determined to value. It’s a spirit of thinking into the future.
Annie Griffiths

Freida Pinto

Defining Forever

"Forever to me is something that is ever changing. It goes up. It goes down. It's good. It's bad, but everything, at the end of the day, is a learning experience."

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Melissa Ventosa Martin

Defining Forever

"Forever to me is something timeless and lasting."

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Jade Trau

Defining Forever

"The idea of Forever is a sentiment, a story, a product that continues to be alive long after we’re gone."

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Leah Baranov

Defining Forever

"It took forever for the diamond to form in the first place, and hopefully the union it symbolises will be forever as well. This is where ‘A Diamond Is Forever’ came from, and it evokes a kind of eternal, on-going symbol for most people."

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Shih Li-Jen

Defining Forever

"In my world, I believe in the creative power of humans. Human spiritual civilization is eternal. I also believe in the power of art, and art is eternal."

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Angie Crabtree

Defining Forever

"To me, Forever means genuine timelessness, something that only exists in nature."

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Annie Griffiths

Defining Forever

"Forever to me means something bigger than the individual. Forever is what we are determined to save, what we are determined to value. It’s a spirit of thinking into the future."

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Bibhu Mohapatra

Defining Forever

"What does Forever mean to me? Indelible. Memories of happiness and joy deserve to last forever. It can be a moment, or a lifetime of happiness."

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Robin Hansen

Defining Forever

"The oldest known terrestrial diamonds are thought to be about 3.3 billion years old. Our own species Homo sapiens have only been around for 200,000 years – that’s a vanishingly small percentage of the lifetime of the diamond – so in comparison to humans, diamonds really are forever. "

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Michalis Christodoulou

Defining Forever

"Forever for me means the endless discovery of love, beauty, fashion, style and art. I wish I could draw forever."

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Rebecca Louise Law

Defining Forever

"Forever for me is that impossible goal that you are striving to get to in life, and it is something that I am continually wanting to do within my artwork."

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Cara G

Defining Forever

"Forever means to me something that lasts beyond our lifetime, something that will be here for years or centuries to come, even long after you’re gone… A moment or a gift, that can be passed on for generations"

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Sabyasachi Mukherjee

Defining Forever

"When I think of Forever, I think of responsibility and I think of integrity because these are the only two values with which you can create something that is going to be timeless."

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Pakho Chau

Defining Forever

"The first time I stepped onto the stage of Hong Kong Coliseum, it was a defining forever moment. To have my own solo concert there was inspirational. It taught me if you keep the dream alive, it could well become a reality."

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Forevermark diamonds take the stage at the 89th Academy Awards

This year the spotlight shone on Halle Berry, Janelle Monáe and Octavia Spencer who dazzled all in stunning Forevermark diamond jewelry.