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About Forevermark

Forevermark is a diamond brand from De Beers Group, which has a vast history of diamond expertise spanning back more than 130 years. Every Forevermark inscribed diamond is natural, hand-selected and comes with a promise that it is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are eligible to become Forevermark. 

Forevermark diamonds go beyond the 4Cs

The Forevermark journey starts at the beginning of time, billions of years ago. In a similar way, we take our time to pursue absolute beauty, going beyond the 4Cs to select beautiful and responsibly sourced diamonds. All Forevermark inscribed diamonds are natural and untreated, and are chosen for their outstanding qualities. Every Forevermark diamond is the result of a 17-step selection process which ensures that only the most beautiful, natural diamonds become yours.

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The Forevermark Inscription 

The inscription at the heart of every Forevermark diamond is the assurance of Forevermark’s promise that each diamond is beautiful, rare, natural and responsibly sourced. Each Forevermark diamond is inscribed with the Forevermark icon and a unique identification number, identifying it always to be uniquely yours.

Accompanying each purchase is an Identification Card that displays your unique diamond details. A Grading Report will also be included with some diamond purchases.

Forevermark diamonds are responsibly sourced

The Forevermark inscription is our promise that it is a beautiful, rare and responsibly sourced natural diamond. Each Forevermark diamond embodies our values of integrity, support for the advancement of women, inclusion and diversity and the protection of the natural world.

The Forevermark Journey

Diamonds are nearly as old as the earth itself. They were formed billions of years ago from carbon, which crystallised under enormous pressure and intense heat. They are naturally born from the depths of the earth and one of nature’s greatest gifts.

Find out more about the creation of diamonds and what makes Forevermark so special with our series of fascinating facts. Did you know…

Diamonds are the hardest natural substance known to man. They are 58 times harder than the next hardest mineral on Earth.

Diamonds are extremely rare. If you were to gather together all the diamonds ever polished, they would fill only one double-decker bus and Forevermark inscribed diamonds would only fill just over two tyres of the bus.

The beauty of a Forevermark diamond takes billions of years to create. The youngest diamond is nearly a billion years old, the oldest over three billion.

Each Forevermark diamond is the result of a 17-step selection process, ensuring only the most beautiful, natural diamonds are selected for you.

Less than 1% of the world’s diamonds are eligible to become a Forevermark diamond - you can be sure of owning something truly precious.

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Discover Designs

The Forevermark Design and Innovation Centre in Milan is a centre of design excellence and develops Forevermark jewellery collections that enhance Forevermark diamonds’ true beauty and brilliance. Discover Forevermark’s Collections of rings, necklaces, pendants, bracelets and earrings.

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Need help? Read our Guides.

Sometimes a little help along the way is needed. From choosing the right ring size, to the perfect diamond engagement ring, or just simply how to care for your diamond; be inspired.

Learn More About Forevermark

Beautiful

Forevermark brings you the world's most carefully selected diamonds

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Rare

Less than 1% of the world's diamonds can become Forevermark

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Responsibly Sourced

Learn how Forevermark diamonds are Responsibly Sourced

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Store Locator

Find an Authorised Forevermark Jeweller near you

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We're here to answer your questions and help you find the perfect diamond

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