De Beers Forevermark diamonds shine at NYFW SS20 with Bibhu Mohapatra



We were proud to return to New York Fashion Week to showcase our latest diamond jewelry designs, in collaboration with the talented Bibhu Mohapatra for his SS20 show. The Forevermark Artemis Collection™ by Bibhu and PMJ Jewels is inspired by the women of the world and strikes a perfect balance of modernity and tradition that projects confidence. The collection is a truly mystifying combination of Bibhu’s unique vision, flawless craftsmanship from PMJ and beautiful, rare and responsibly sourced De Beers Forevermark diamonds.

These new designs from the Forevermark Artemis Collection™ will be available at Bibhu Mohapatra’s studio in New York and at the PMJ Jewels store in India. 

The Forevermark Artemis Collection™ is an assortment of diamond jewelry designs comprised of 17 pieces. These uniquely crafted pieces exemplify finesse, craftsmanship and confidence which perfectly complements Bibhu’s fashion creations and PMJ’s elegant designs.

Women, like nature, have always withstood the test of time with grace, beauty and elegance. Like a true commitment, they prevail with every challenge, with unmatched calibre of strength, courage and determination.
Bibhu Mohapatra

Inspired by women of the world

Bibhu Mohapatra, an expert craftsman who continues to grace the runway with his refined collections, drew inspiration from nature and the unique qualities of a woman in his latest designs for the Forevermark Artemis Collection™. The collection features layered necklaces, cocktail rings, pendant necklaces, earrings, bracelets and cuffs. Exclusively designed for the contemporary woman, to inspire and illuminate the world with an ever-glowing, natural beauty.

Undoubtedly natural diamonds make fashion timeless!
Bibhu Mohapatra

A natural collaboration

Our diamonds are the world’s most carefully selected, natural diamonds. Each De Beers Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart. Less than 1% of the world’s natural diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet our standards of quality and integrity. Our devotion to bringing light to the most beautiful, rare and responsibly sourced diamonds, resonates with Bibhu’s own ideologies and design principles - a natural fit for our continued collaboration.


Photographer – Jason Lloyd-Evans
Runway Images – Getty Images

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